Solar installers: are customers finding you when they ask AI?

Weeks of questions, and you have to be in all of them

Solar is the longest and most information-heavy purchase on this list. The customer spends weeks moving through a sequence of questions, whether it is worth it, how big a system, which panels, which inverter, whether to add a battery, what the rebate actually pays, how the feed-in tariff changes the sums, and they ask a different question each time. Appearing once is worthless; appearing across the sequence is the whole game. It is also the trade most exposed to bad actors, since heavy discount advertising and disappearing installers have trained buyers to be suspicious, so accreditation and a checkable trading history carry unusual weight.

What AI assistants currently get wrong about solar installers

This is the trade where AI answers are most often out of date, because the rebate arithmetic, the feed-in tariffs and the accreditation body itself have all changed recently. Assistants still cite Clean Energy Council accreditation and stale rebate figures. An installer who publishes current, dated, sourced numbers is not competing for attention, they are correcting the record.

What reviews actually measure in this trade

Solar reviews arrive twice: once after installation, and again months later when the first real bill lands. The second wave is the one that decides your reputation, and almost nobody goes back to ask for it. A deliberate follow-up after the first quarterly bill is the highest-return review habit in this trade.

Answers we've written

Sourced and dated. This is the standard of page we write for clients.

• How do I check whether a tradesperson is licensed in NSW? · reviewed 2026-09-27